第六届中国数字营销创新国际峰会2018

摘要：“第六届中国数字营销创新国际峰会2018”将于2018年3月12日至13日于上海龙之梦酒店举行。本次会议由上海希为投资管理有限公司主办。

市场研究机构IHS Markit的一份关于2016年度全球广告趋势的报告指出，去年，全球广告收入将实现7.1%的增长，金额达到5320亿美元。与全球市场不同的是，在中国，网络广告收入比电视广告收入高出17%，差额约为150亿美元，是全球唯一的网络广告份额大幅超过电视广告的国家。中国网络广告的大幅领先，得益于移动互联网时代传播渠道的百花齐放，网络广告已毫无疑问的成为国内最主流的广告形式。

CNNIC刚刚公布的数据显示，目前中国网民规模已达7.31亿，相当于欧洲人口的总量。这意味着，从营销的角度看，数字营销仍然是无可争议的第一渠道。同时，受众数量的增多也对数字营销在内容和形式创新提出了更高的要求。2018年数字营销会更加注重线上与线下渠道的整合，使得网络与实体经济不再完全脱节，这一背景下，线下渠道的掌握，对于营销效果起着决定性的作用。

本届峰会将聚焦数字营销行业各领域正在发生的变化趋势和创新尝试，帮助营销从业人员及时了解行业风向，启发创新思维，从容应对数字营销行业未来面临的机遇和挑战，更好的为品牌主和消费者搭建沟通的桥梁。

本次论坛将包括：

Ø 业界知名权威精彩演讲

Ø 150+国内市场营销业、品牌商及服务商等相关企业决策人交流

`本次论坛将就如下热点话题进行深入探讨：

·数字营销发展趋势与未来

·数字化营销时代，线上线下一体化体验

·消费者为王，重塑营销变革

·数字技术实现智能营销

·沉浸式体验下的个性化传播

·社交营销提升客户忠诚度

·从B2B2C到B2C，药企如何突破求变

·针对新一代住客，酒店如何赢得更多预订和转化?

·论坛讨论：全渠道营销，创造无缝整合营销体验

·亿级流量的营销一体化之路

·数字零售时代的内容营销

·B2B场景的移动数字营销

·数据的生命是服务用户

·营销技术驱动数字营销创新

·持续应用数据，优化品牌营销活动

·数字时代奢侈品的全渠道营销之道

·微信全渠道营销

……

更多详细内容，请登录官方网站：

2018年中国数字营销创新国际峰会

http://www.ecvinternational.com/2018DigitalMarketing/

峰会信息请咨询：

联系人：Linda Jin

电话：+86 21 8026 0708-820

传真：+86 21 6605 2939

邮箱：lindaj@ecvinternational.com

 

The 6th China Digital Marketing Innovation Summit 2018

“The 6th China Digital Marketing Innovation Summit 2018” which will be held inThe Longemont Shanghaion March12-13, 2018. The Summit is organized by ECV International Shanghai Co.

IHS Markit research report shows that last year global advertising revenue grew by 7.1%, amounting to $532 billion. Unlike the global market, online advertising revenue in China was 17% higher than television advertising revenue, and the difference was about $15 billion, which was the only country in the world where the share of online advertising was substantially larger than that of television advertising. The leading role of Chinese advertising network was due to the prosperous mobile Internet era. Internet advertising has become the mainstream form of advertising.

CNNIC has just released data showing that the number of Chinese netizens has reached 731 million, equivalent to the total population of Europe. This means that, from a marketing point of view, digital marketing is still the undisputed first channel. At the same time, the increase in the number of audience also put forward higher requirements for the content and form innovation of digital marketing. In 2018, digital marketing will pay more attention to the integration of online and offline channels, the network and the real economy is not completely out of touch. Out of this background, offline channels will play an decisive role in marketing effect.

The summit will focus on the changing tendency and innovative attempts in the field of digital marketing, in order to help marketing personnel understand the industry trend, inspire innovative thinking, respond to the future opportunities and challenges for digital marketing industry, and build a bridge for better communication between the brand owners and consumers.

China Digital Marketing Innovation Summit 2018:

Ø Wonderful Speeches by the Executives of Well-known relative Enterprises

Ø 150+ Marketing, Brands, service providerand Relative Enterprises at Home and Abroad

This forum will focus on the hot topics as below：

Ø Development Trend and Future of Digital Marketing

Ø Digital marketing era, an integration of online and offline experience

Ø Reshape the marketing innovationswith the philosophy of “consumers are God”

Ø Intelligent marketing driven by digital technology

Ø Personalized communication under immersive experiences

Ø Social marketing improves customer loyalty

Ø How toimprove business from B2B2C to B2C for pharmaceutical companies in digital era

Ø How can hotels retain more reservation and conversionspecifically from the new-generation

Ø guests?

Ø Omni-channel marketing to create seamless integrated marketing experience

Ø Marketing integration path of one hundred million-class traffic

Ø Content marketing in the digital retail era

Ø Mobile digital marketing for B2B scenarios

Ø The value of data is to serve customers

Ø MarTech drives email marketing transformation

Ø Optimize brand marketing activities withcontinuous data application

Ø Omni-channel marketing of luxury goods in the Digital Era

Ø WeChatomni-channel marketing

……

More details, please visit our official website:

http://www.ecvinternational.com/2018DigitalMarketing/

China Digital Marketing Innovation Summit 2018

Contact Us:

More Information: Linda Jin

Phone: +86 21 8026 0708-820

Fax: :+86 21 6605 2939

Email: Lindaj@ecvinternational.com